AI for Content Writers & Marketers
Brand voice briefs, the repurposing engine, an eight-step editing pass, and AEO/GEO: how to get cited by AI search instead of just ranked.
The cost of competent text fell to nearly zero, which made volume worthless and judgment valuable. This course teaches the shift. You will build a brand voice brief from approved samples and explicit bans rather than adjectives, learn answer engine optimisation (what actually gets a page cited in an AI-generated search answer, and why impressions now understate your visibility), run a repurposing engine from one strong source piece, and apply an eight-step editing pass that removes the specific tells of AI copy. It closes with a weekly content system that survives past week three, and a clear line on fabricated reviews and testimonials.
What you'll learn
- Build a reusable brand voice brief that makes drafts start on-brand
- Optimise for citation in AI answers, not just for ranking
- Run a repurposing engine that adapts rather than summarises
- Apply an eight-step edit that removes the tells of AI copy
- Measure AI-mediated visibility instead of impressions alone
- Run a weekly content system grounded in real customer evidence
Course content
- 1. What AI changed about content work, and what it did not (15 min)
- 2. Briefing AI so the output sounds like your brand (15 min)
- 3. AEO and GEO: getting cited by AI search (15 min)
- 4. The repurposing engine (15 min)
- 5. Editing AI copy to a professional standard (15 min)
- 6. A weekly content system that actually runs (15 min)
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