AI Image & Design for Non-Designers

Hierarchy, contrast, alignment and restraint, then AI for execution: prompting usable images, brand kits, slides that work, and the rights you must respect.

AI can produce an image. It cannot decide whether the image communicates. This course teaches the four decisions that are actually design (hierarchy, contrast, alignment and spacing, restraint) and then uses AI for the execution, which is the order that produces work better than most AI-generated design. You will learn to prompt images as specifications with lighting and negative space, define a five-colour two-font brand system and build templates so every future asset is a text edit, fix the density problem in AI-generated slides, and navigate the genuinely unsettled rights picture conservatively, including why purely AI-generated brand assets may not be protectable and why generated faces must never be presented as real customers.

What you'll learn

• Apply hierarchy, contrast, alignment and restraint to any visual
• Prompt images as specifications, including lighting and negative space
• Define a brand system and build templates that keep output consistent
• Work within commercial-use terms, likeness limits and disclosure duties
• Produce slides, documents and charts that communicate rather than fill space
• Run a repeatable workflow and pass the three-second hierarchy test

Course content

1. 1. What design skill actually is, and why AI does not replace it (15 min)
2. 2. Prompting for images that are usable (15 min)
3. 3. Brand consistency without a designer (15 min)
4. 4. Rights, likeness, and what you may publish (15 min)
5. 5. Slides, documents, and everyday visuals (15 min)
6. 6. A workflow for consistently decent visuals (15 min)

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