Transcreation & SEO/Marketing Localization
Adapt tone, culture, and keywords so marketing lands: transcreation from a brief, plus multilingual SEO.
Marketing content must be reimagined, not just translated: a slogan translated literally usually falls flat. Learn transcreation: working from a creative brief rather than a source text, recreating the emotional impact for a new culture, and transcreating slogans and campaigns the way a copywriter would. Add multilingual SEO: localizing keywords to how the target audience actually searches, not translating them, and the briefing, collaboration, and value-based pricing that let you be paid as a creative partner. One of the most AI-resistant specialisms in the field.
What you'll learn
- Distinguish translation, localization, and transcreation
- Transcreate slogans and campaigns from a brief
- Preserve intent and emotion while adapting culture
- Localize SEO keywords instead of translating them literally
- Brief, query, and collaborate like a marketing partner
- Price and position transcreation as value-based work
Course content
- 1. Translation, localization, transcreation (14 min)
- 2. Working from a brief, not a source text (15 min)
- 3. Preserving intent while adapting culture (15 min)
- 4. Transcreating slogans and campaigns (15 min)
- 5. Multilingual SEO: localizing keywords (15 min)
- 6. Briefing, collaboration, and pricing (15 min)
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